First launched in 1909, Old Parr is an iconic blended Scotch whisky with a distinctive bottle shaped like an old time flagon and made from crackled glass. The brand’s longevity is key to the overall identity and when it came to creating a bottle embellishment and security seal it was key that the design should reflect this. During the brainstorming process it was clear that only a genuine wax seal would deliver the authentic experience demanded by this heritage brand and so we created a beautiful seal with a charming handcrafted look, featuring the image of the whisky’s famous namesake, Thomas Parr. The seal was bonded onto a red satin ribbon that combines with a shrink wrapped neck capsule to create a tamper-evident closure.