Whyte & Mackay can trace its whisky-making roots back to 1844 in Glasgow and produces some of the world’s finest, multi award winning blended malt whiskies to this day. For Whyte & Mackay’s 30-year-old scotch, the company wanted to create a striking look with a matt black spray painted bottle, featuring the iconic Whyte & Mackay lion insignia in gold and a custom die-cast coin hanging from the capsule. Signet responded by developing a flexible version of the gold plated nickel transfers, which could wrap around the curved face of the bottle, plus a custom crimp seal charm attached to a satin ribbon and gold plated for a premium look befitting of this deluxe product.
