A richer, smokier expression of their award-winning Scotch whisky, The Famous Grouse approached Signet looking to create a really special look for their Black Grouse ‘Alpha Edition’. The name was inspired by the plumage of the male grouse, which turns a stunning iridescent green in mating season – with the most flamboyant bird taking the coveted title of alpha male. It was only fitting that the grouse feather should take pride of place on the neck collar and Signet developed a jointed aluminium collar with etched print and silicone inner ring. This was joined together by a small spring into which a flourish of specially sourced grouse feathers could be attached by hand for a striking look that really tells the story of the product.
