On the 22nd of March, Signet attended the 2018 World Spirits Conference Europe in London. The World Spirits Conference is an annual trade event, that provides a range of international industry leaders with the opportunity to discuss and debate the commercial possibilities and challenges that the global spirit industry faces.
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When appealing to customers, the design of your spirit packaging can often make all the difference. Quality spirits require quality packaging to present the excellence of a superior brand. When it comes to spirit packaging, looks matter. Customers see quality spirits as a reward; not just in supermarkets or shops, but in bars and restaurants too. But...
There has been a lot of talk in the news over the past year or so about IoT (Internet of Things), NFC (Near Field Communication) and even QR (Quick Response) codes. With companies making great strides in embedding this and other new technology in our everyday lives, the amount of times we interact with the digital world is ever increasing.
...Designers are aware of the importance of packaging. They know that packaging affects the responses of consumers and how they experience the product.
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When it comes to effective brand marketing, it has more to do with psychology than forcing a product down consumers’ throats. The way your consumers perceive your product relies on how you portray yourself in your product design.
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