We all love the feeling of buying yourself something from a luxury brand, whether it’s alcohol, cosmetics, jewellery or clothes. As a consumer, the first thing we see when we purchase a luxury item is the appearance of the packaging.
From Apple’s sleek white iPhone box to Tiffany’s trademark blue box, we make correlations between the lux...
When creating a brand or new brand identity, the design agency you pick is of the utmost importance. Your brand is what defines your products and, ultimately, your business – no matter what size it is. Creating a brand is no longer just a logo; it’s about building a personality. This requires a great relationship with your chosen design agency, a...
We understand at Signet the products we produce represent the brands and companies we work with. Which is why we pride ourselves on the service we provide and the products we create, and this why we have dedicated individuals who oversee these areas and work closely with the other departments to ensure we set and adhere to a good standard for all our...
The idea to have a Scottish base came up a few months ago as part of our expansion, we wanted somewhere for our customers to visit us at their convenience. We decided we wanted to have a dedicated place where we could meet with customers that is fairly central and easy to get to. Somewhere we can have a stock of samples on bottles and packaging, so c...
Johnnie Walker, Gancia Prosecco and Bacardi — these renowned luxury brands have something start-ups do not: decades of history and a towering name recognised the world over. So, how can a new brand, without an elaborate back-story, attract the luxury market? While it is possible to build a luxury brand from scratch, it requires more than simply an ...
