Embossing is the process of creating an impression on an existing surface on a surface – glass, metal, fabric, paper and plastic are the most common materials that are used. The process used to create the effect raises the surface of the material, creating another dimension to the product – that often cast shadows on the mainstream effects of regular printing or engraving.

Embossed finishes create an uncompromising premium quality for your luxury brand and creates tactility that heightens its ‘expensive’ feel.

So as a luxury drinks brand, how can you incorporate this into your bottle design?

Embossing your bottle itself

Embossed bottles are an effective way to add creative flair to your product whilst also creating a distinctive, minimalist and sleek look. The downfall? Embossing your bottle can be a lengthy process, requiring specialised tools, and as a result take a healthy chunk out of your budget. So it may be worth noting the value of looking at resin doming, which could offer a more efficient way of creating the effect.

Our Coronam and Levere options can add a multiple layered design to your product. It is self-adhesive so could fit seamlessly into your production operations – automated or hand applied –  without the need for extra adhesives or materials.

Embossed (and debossed) metallic labels

Because the raised texture and reflective properties of metallics in design create a striking look and luxury feel, our exclusive Marque™ labels are highly-sought after for embossing. It’s extremely flexible on curved surfaces, whilst enabling scope for highly detailed and ornate embossing.

Choosing a metallic material suitable for embossing is in your hands – there are options for tin, aluminium, pewter or even copper.

The benefit of Marque™ labels that are aluminium material, is that it can:

  • Withstand the embossing process without cracking or breaking
  • It’s lighter weight than tin and pewter
  • It can have polished or brushed finishes, and can mirror alternative heavier materials
  • Adheres to any flat or curved surface
  • Can access a multitude of thicknesses, from 86 to 300 micron

Micro embossing

Worth noting that micro embossing can be used to create a textural effect to your labels – the raised elements and depressions add depth and tactile interest to the design by adding a sense of three-dimensionality to the design.

Examples include the creation of a distressed, wood or leather surface effect that can create contrasting elements within a design. By combining embossed and non-embossed areas, or using different textures and patterns, you can achieve a visually dynamic composition that captures attention and adds visual interest.

Though you can do this on various materials, Marque™ labels offer excellent durability and resistance to wear and tear. They can withstand harsh environmental conditions, including moisture, UV exposure, and temperature variations, ensuring that the details in your label remain intact and legible over time.

Request a sample pack and experience the exceptional quality, texture, and aesthetic appeal that you can implement as part of your brand refresh, rebrand or launch; or alternatively let’s arrange a call.


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We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.

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