Embellishments are a big part of the packaging industry, from adding a luxury finish to products to enhancing a brand’s story and message. Whether it’s a wax seal or a ribbon, there’s an embellishment for everyone.
When used well, an embellishment enhances the look of the pack and differentiates a product from the competition on the shelves. However, more often than not, embellishments are seen as small additions to a larger packaging design, usually regarded as something that is nice to have as part of your design. After all, they cost money – to many they are simply another expense that can be an optional extra. It is hard to give exact details as every embellishment is bespoke and also the quantity has an impact, so the question is about the value of the embellishment versus the cost.
Studies show that shoppers look at the packaging with embellishments nearly 50% more than at the packaging without embellishments. This alone demonstrates just how powerful and effective the addition of a well thought out embellishment can be to packaging. Adding embellishments to a package can influence a consumer’s perception of products, as well as encouraging the consumer to consider the brand and product for a longer period of time.
This rings true particularly in the premium and luxury items industry. This includes products such as wine, spirits, olive oil and chocolates. This market specifically tends to benefit from embellishments as these sectors aren’t necessarily brand dominated, which means that consumers are more likely to make a purchasing decision based on price or design. Studies have shown that when the time was taken to enhance packaging in these categories, attention to the product increased, as did sales. So while embellishments can be perceived by brands as an additional packaging feature, to consumers the value of embellishments is much greater – as it provides the sense of luxury that people are looking for.
Embellishments in this sense then become more influential, and no longer symbolise an aspect of your packaging, but rather an extension of your brand’s story. Despite being regarded as a monetary element of packaging, embellishments are more of an investment in your brand image, message and packaging. Due to the perceived user value attached to embellishments, reasonably priced embellishment services (like ours!) often acts as an effective return on investment.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
