When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn’t you?
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Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, ...
The idea to have a Scottish base came up a few months ago as part of our expansion, we wanted somewhere for our customers to visit us at their convenience. We decided we wanted to have a dedicated place where we could meet with customers that is fairly central and easy to get to. Somewhere we can have a stock of samples on bottles and packaging, so c...
Designers are aware of the importance of packaging. They know that packaging affects the responses of consumers and how they experience the product.
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The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.
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