Beauty may be skin deep, but surface aesthetics make a difference when selling a brand. This makes it important to understand how different kinds of labels capture the attention of the intended audience. A label design may utilise the power of symmetry, curvature and ‘the golden ratio’ to turn the heads of consumers.
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Have you ever wondered how some packaging appears luxurious to people? How exactly a mere way of packing a product elicits a luxe response from the consumers? With our over 20 years of experience in product quality design, we’ll share a few bits about the science behind the luxury packaging.
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The old saying ‘first impressions last the longest’ applies to selling your products. You can argue that your business’ product may be the best there is, but it will fall flat on your customers’ palate if it does not look like the best product out there. It may seem superficial, but the packaging, not the actual product, is often what determi...
Does it not go unexplained how giving presents requires gift wrapping? Sometimes, presents come in bags and boxes, too. The important thing to consider is how a present must come in pretty and artful packaging. Wrapping presents has become a tradition across cultures, but when did this act of decorating and concealing them start?
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When it comes to effective brand marketing, it has more to do with psychology than forcing a product down consumers’ throats. The way your consumers perceive your product relies on how you portray yourself in your product design.
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