Seasonal occasions are the perfect opportunity for brands to release limited edition packaging that reflects an upcoming seasonal event. With so many throughout the year, there’s plenty to choose from and get involved with.
Whether it’s a traditional holiday or a casual enjoyable event, there’s something for everyone. Here are some seasonal events you may need to start thinking about now.
Halloween, also referred to as Hallow’s Eve, is an annual event that occurs on the 31st of October. Originally stemming from ancient Celtic harvest festivals, Halloween is the day that is dedicated to remembering the dead. Today, it is much more of a novelty event, usually celebrated by children who partake in activities like trick or treating, apple bobbing, costume parties, carving pumpkins, watching scary movies, telling scary stories or visiting haunted buildings. For adults, Halloween can involve a themed party, with costumes and a Halloween themed menu, or attending a specific scary event to mark the occasion.
With the current trend in organic products and packaging, Organic September was created as a month-long campaign. It is designed to amplify awareness of organic products, as well as the farmers, brands and producers who supply them in the UK. As a result, the event encourages other brands or products which may not be organic to create limited edition organic packaging or products. This offers brands a chance to experiment and create innovative organic materials, products or packaging.
Oktoberfest is the world’s largest beer festival, and is often accompanied by a travelling funfair. Annually hosted in Munich, Germany, the event runs for 16 to 18 days, usually from mid or late September until the first weekend in October. Oktoberfest is such a popular folk festival that, from around the world, over six million people attend each year. A huge part of local culture, Oktoberfest spans back to 1810. Known locally as Wiesn, Oktoberfest is also celebrated in other cities across the world, all of which are modeled after the original Munich event. Copious amounts of beer are consumed throughout the festival, with 7.7 million litres of beer being served in one year alone!
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