As the first legal distillery on the island, the story behind the Isle of Raasay Distillery is a fascinating one. In an industry where the role of authentic provenance in brand marketing is increasingly discussed, it feels right to spotlight Raasay as a brand that is getting it right.
Co-founder and Master Distiller, Alasdair Day, gives us an inside look into the distillery’s ambitious growth plans, their aim of amplifying brand appreciation through experience and how their award-winning pack design derives from a deep connection to their craft and the island’s natural beauty.
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00:00 Introduction & background
06:16 Revitalising the island: community impact and economic growth
10:32 Building a vision on the Isle of Raasay
15:39 Product expansion and major milestones
23:40 Crafting a brand identity
30:13 Building customer loyalty
38:56 Future growth plans
46:07 Final thoughts
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The views expressed in this podcast are solely those of the interviewees and do not reflect Signet’s official policy. Any content provided is the opinion of the interviewees and is not intended to malign any group or individual.
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