Your bottle is more than just packaging; it’s your brand’s 24/7 ambassador that you’ll be hiring to command attention, communicate your brand and ethos and get instant consumer traction.
Whether you’re gearing up for a special release or seeking a design that better represents the value of your product, levelling up (whilst keeping your identity at its core) is key to competing with other opportunities ‘on the shelf’.
Embellishments and premium labels help you do this. It creates purposeful and intriguing aesthetics, while delivering the tactility and presence that consumers have come to expect from a brand like yours.
Some providers may confine your options. But there are so many materials and solutions to explore. Create key brand assets using metal labels and die-cast metal brand or consider something softer like incorporating ribbon and bows or premium grade hangtags.
Particularly when entering a premium marketplace (£35+) you’ll need these enhancements to ‘premiumise’ and justify a relatively higher price point, but it’s important to note that that doesn’t have to affect your margins. It’s about value creation.
Of course, having so much choice of material can be overwhelming.
Our advice would be that before you evaluate all the options out there, you must be clear on what you are trying to achieve. For example:
These are just a few things to consider. Once you have these in mind, you are in a better position to rule certain materials out, and have clear lines of questioning for materials that you are most interested in. Let’s get started.
Marque™ is a self-adhesive, lightweight, and flexible brand of aluminium material available at Signet. Unlike premium paper labels, Marque™ offers greater durability and flexibility. Additionally, the labels can be customised with embossing techniques to add a tactile sensation. Marque labels come in a variety of finishes and colours, allowing for a completely bespoke look tailored to the individual brand.
With different textures and tones from woods like Birch or Cherry, wood veneer is an excellent choice for achieving a premium look and feel whilst meeting sustainability goals.
Available in any colour, laser etching, or, a lightweight coat of ink will still allow for the texture and wood pattern to show through. Options include Ash, Beech, Walnut, and many other FSC-certified materials. Complete the look with a range of finishes from smooth to textured.
Tantalise the senses and promote a highly detailed and authentic appeal with a die-cast metal embellishment. Adding a premium appearance with a weighty feel, metal embellishments provide a tactile experience for consumers – the natural cold feel of the metal embellishment provides a subconscious sensory experience. Numerous finishes are available through metal plating, spraying, enamelling etc for a bespoke finish in virtually any colour.
Add a touch of elegance and consistency to any bottle with the convenience of faux wax, which offers the same classic charm and appeal of traditional wax without the mess or need for heat or a wax stamp.
Tailored to sit flush against any curved, or flat surface, faux wax is a versatile embellishment that comes in an assortment of colours, sizes, and styles. While it has traditional roots, faux wax is also compatible with NFC-enabled devices, bridging the gap between physical and virtual worlds.
Versatile and cost-effective, personalised ribbons bring a touch of sophistication and tactile charm to any bottle. Printable on both sides, with Pantone* and typeface matching capabilities, ribbon embellishments can be used as a stand-alone statement or paired with other decorations such as charms, wax seals, and medallions to give an ultra-premium appeal.
From oversized bows and rosettes to minimalist knots and loops, a bespoke ribbon design can transform your packaging.
As always, it is about your brand and what you want to achieve. There’s no one way but let this spark some inspiration on how you could create a premium experience for your customers.
Need help telling your brand’s story? Let’s talk. Our team have over 30 years of experience when it comes to helping brands connect with their audiences through premium packaging solutions.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
