Isle of Arran

THE BACKGROUND

Located off the west coast of Scotland, the Isle of Arran is famous for two things – knitwear, and whisky!

Back in the 1700s when legal whisky distilling was restricted to just a few elite firms, Arran became home to many of the illicit stills that fuelled Scotland’s appetite for small-batch whisky. Today, the Arran Distillery is the only working distillery on the island and attracts thousands of visitors each year.

THE BRIEF

Extremely proud of their rugged coasts, rich farmland and soaring hills, Isle of Arran was keen to create a holistic experience of their brand, by stocking additional merchandise in the gift shop, to further enhanced the experience of their unique location and landscape alongside their market-leading whiskies.

THE SOLUTION

Collaborating with the branding team at Isle of Arran; a team we already work closely with on bottle embellishments, Signet was able to put together several options for their additional branding merchandise.

We created two stunning gift shop pieces: a beautiful key ring and matching pin badge,

Both the keyring and pin badge were die-cast in zinc and then plated in bronze before being given an aged finish to highlight the texture of the surface and lend a sense of heritage and wildness that runs throughout the Isle of Arran story.

We paid particular attention to the quality of the fastenings on each piece, to ensure they would be a cherished celebration of a visit to the distillery.

THE RESULT

A simple, yet highly detailed memento of a customer’s visit to Isle of Arran distillery, these two gifts continue to be a popular purchase from the gift shop for thousands of visitors per year.

Feeling that the keyring and pin badge perfectly symbolise the ruggedness of the unique location and traditional brand heritage, Isle of Arran was extremely happy with the final products and continue to stock them as beautiful keepsakes for consumers to purchase alongside its world-renowned whiskies.