When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn’t you?
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The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.
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