Every year, we’re faced with a variety of different seasonal events – from Christmas to Valentine’s Day, and Mother’s Day to Father’sDay. If you’re not reminded by social media and the somewhat annoying ads that pop-up when you’re on the internet, then walking into your local supermarket ought to promptly bring you to the realisation th...
There’s no way to avoid it- unless you’re hiding under a rock. Gin is one of, if not the most popular spirit in the UK right now. In case you’re not familiar with the increase in the popularity of Gin over the past couple of years, have a look at our blogs: The Gin Boom – Part 1, 2 and 3.
In fact, a record number of 51 million bottles ...
The very first thing about a product that any customer will notice is the packaging. Whether it’s the chosen colours or even the brand logo, the packaging of a product is what imparts the first impression of a brand to the customer before they even pick up the product. In fact, the packaging can actually be a deciding factor for many consumers when...
Consumers are able to recognise brands through their packaging. This is a result of instantly recognisable personalised elements, whether it’s a signature blue box from Tiffany or the red, white and black cans of Coca-Cola. However, personalising your branding can be a difficult concept to accomplish, and with consumers being exposed to so many bra...
Even though it may almost be summer, it’s never too soon to start thinking about your Christmas packaging – if you haven’t already done so.
While there is plenty of traditional red and green packaging, paired with the collection of ribbons that we seem to accumulate over the Christmas period, the innovation seen over this time truly brin...
