7 November 2017: COLOUR: WHY IS IT IMPORTANT IN PACKAGING?

When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn’t you?

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31 October 2017: SPECIAL EDITION BOTTLES: A TIME TO BE DIFFERENT

Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, ...

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11 September 2017: THE NEW SIGNET SCOTTISH OFFICE

The idea to have a Scottish base came up a few months ago as part of our expansion, we wanted somewhere for our customers to visit us at their convenience. We decided we wanted to have a dedicated place where we could meet with customers that is fairly central and easy to get to. Somewhere we can have a stock of samples on bottles and packaging, so c...

15 August 2017: CONSUMER SATISFACTION: HOW YOU CAN HEIGHTEN CONSUMER SATISFACTION WITH YOUR PACKAGING

Designers are aware of the importance of packaging. They know that packaging affects the responses of consumers and how they experience the product.

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12 July 2017: COLOUR PSYCHOLOGY: THE PSYCHOLOGY BEHIND GOLD, SILVER AND BRONZE IN PACKAGING DESIGN

The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.

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