When it comes to effective brand marketing, it has more to do with psychology than forcing a product down consumers’ throats. The way your consumers perceive your product relies on how you portray yourself in your product design.
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Johnnie Walker, Gancia Prosecco and Bacardi — these renowned luxury brands have something start-ups do not: decades of history and a towering name recognised the world over. So, how can a new brand, without an elaborate back-story, attract the luxury market? While it is possible to build a luxury brand from scratch, it requires more than simply an ...
