Consumers are able to recognise brands through their packaging. This is a result of instantly recognisable personalised elements, whether it’s a signature blue box from Tiffany or the red, white and black cans of Coca-Cola. However, personalising your branding can be a difficult concept to accomplish, and with consumers being exposed to so many bra...
Applying a security seal, also known as a tamper-evident seal, to a spirit bottle can be an important part of the drinks packaging process. Not only does it ensure that the product is packaged securely, it also makes any tampering with the products evident immediately – reassuring to both everyday consumers and drinks professionals.
The use ...
At Signet, we strive to deliver only the best that packaging has to offer. Working with a variety of premium spirit brands, including Johnnie Walker, Glenfiddich and Monkey Shoulder is what we’re most known for, but we’ve also worked with a large selection of clients such as Ted Baker scented products, Hotel Chocolat and Gourmet Pilgrim.
F...
When buying spirits from the supermarket while shopping, the first thing that most people take into consideration is whether it’s going to make their shopping bag heavier. In fact, many people will leave behind the bottle and promise themselves they’ll purchase alcohol at a different time. As it’s a common occurrence, and most of us have been i...
We all love the feeling of buying yourself something from a luxury brand, whether it’s alcohol, cosmetics, jewellery or clothes. As a consumer, the first thing we see when we purchase a luxury item is the appearance of the packaging.
From Apple’s sleek white iPhone box to Tiffany’s trademark blue box, we make correlations between the lux...
