Ribbon has long symbolised premium quality in spirit packaging, adding sophistication and tactile allure to bottles and gift boxes. As a quick yet impactful addition, ribbon—whether satin, personalised, or crafted from sustainable materials—can transform your bottle design with minimal production time, enhancing presentation while subtly conveying brand values and messages.
Here are a few ways ribbon can be used in your next release.
Bows have become a staple in the drinks industry, adding a refined elegance to bottles from brands like Bloom Gin and Basil Hayden. Available with or without an elastic backing for easy application, bows are a quick, impactful addition for any brand. Below, see examples of how brands have utilised various shapes, materials, patterns and colours to make their bottles stand out on the shelf.
Ribbons add a sense of heritage and charm to spirit packaging, especially when used to suspend decorative charms from the bottle neck or adhered with a faux wax seal for a classic touch. Glen Grant, Abahna, and Bains are good examples of how a brand can elevate their bottles with these timeless details, creating packaging that speaks to tradition and quality.
With Pantone matching, double-sided printability, and a range of sizes, personalised ribbon messaging is a subtle yet powerful tool for your spirit brand. Foiled print options add an extra layer of shine, allowing your message to capture attention.
Easily adaptable, personalised ribbons can swiftly refresh your bottle’s look—whether distinguishing between releases, supporting a promotion, or conveying a unique message to consumers.
Gancia, part of the Russian Standard brand family, approached our team to develop a personalised satin ribbon with a teased print for their Prosecco bottle. The result was a refined embellishment that not only complimented the bottle’s sleek design but also offered customers a memorable, tactile experience.
For gift boxes, layered ribbon effects can add dimension and visual intrigue. By combining ribbons of varying widths or textures, brands can create an upscale, multi-layered look. Ideal for limited-edition, seasonal or luxury releases, ribbon accents can assist in enhancing the secondary packing to be as memorable as the spirit within.
If you’re considering ribbon for your bottle or secondary packaging, we’re here to support when you’re ready.
Contact us or request a sample pack to explore how ribbon can enhance your brand’s story.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
