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Why do you need to make your product stand out?

When it comes to business, competition is rife. This is true in all areas – including the ever-competitive drinks industry, the world of beauty and perfumes, and amongst the hordes of other brands vying for people’s attention. This means that, for those who want to make an impact, standing out is key.


Let’s take drinks as an example. When you go to a supermarket or off licence, you’re greeted with rows and rows of different alcoholic beverages – all flaunting a unique element or ingredient, or trying to beat the one next to it on price. So how do you make someone pick up your product?


If you’re looking for a way to tempt a customer into choosing your product in a crowd, then beautiful packaging is crucial. Previous studies have shown that around 60-70% of buying decisions are made in store, which means that this is a small yet incredibly important window in which to influence buyers to choose your brand.


This is why it’s important to make your products stand out. Now, we wanted to highlight some of the ways you can make your bottle or packaging get the attention it deserves. Whether you prefer minimalist styling or elaborate aesthetics, there’s an embellishment to suit all brand stories.


Packaging embellishments from Signet

Medallions and charms

For a tactile, multi-sensory addition to packaging, medallions and charms are the perfect choice. Die-cast medallions are suited to a number of industries, including food, drink and premium spirits, and have the added benefit of being detachable – the perfect keepsake. The charming noise that they make as they clink against the bottle is a stand-out.

Bacardi Oakheart Charm Embellishment


Coins and badges

If your bottle or packaging is missing the air of grandeur that you’re desiring, consider adding coins or badges. Coins can be added to the bottle themselves or produced as keepsakes, boasting logos or emblems of your choosing. Badges have a powerful impact, and quickly become an integral part of the overall product.



Faux Wax Seals

Faux wax seals are a great way to add a distinguished, luxury feel. A seal can feature a brand’s logo in any colour, size or combination, allowing for a fully customisable final design. They can be adhered to any surface, and have a nostalgic, handmade vibe that can be incredibly appealing for brands with bespoke, heritage values.



When it comes to luxury branding, high-quality aluminium labels and plaques are a top choice for many companies. The customisation options allow for a high quality finished effect, while our specialised flexible aluminium labels have an embossed appeal that’s sure to stand out. Find out more about our flexible aluminium labels and plaques on our product page.



Penhaligon's Embellishment Plaque


Packaging can be the first impression your brand makes on existing and potential customers – which is why it deserves to be both memorable and impressive. Find out more about how we can help you create packaging that tells your story thanks to our bespoke branding additions and embellishments. Get in touch with our team today on +44 (0)1733 396080 or +44 (0)1577 330300, on email or via our online form.