When considering your drink packaging, it’s important to think about the best way to protect the product. Protecting your product is crucial. It ensures that the product is not only totally protected, but also makes it very obvious if the product has been opened or generally tampered with. This is beneficial to both drinks brands and everyday con...
When it comes to designing packaging, setting your product apart from your competitors is of the utmost importance. But it can be difficult to differentiate your product when it sits in packaging that is identical to the rest of your line. That’s where custom packaging comes into play. Pretty much what it sounds like, custom packaging involves de...
From the unique packaging to celebrating a time-specific event, like Christmas or Valentine’s Day, a limited edition product can be a game changer for a brand. Packaging is such a big element of special edition products. While special editions create more demand for your product, the right packaging can boost that demand – as well as helping your...
We’ve all been there; in a dark, loud bar or club – looking around behind the bar to figure out what we’d like to drink, only to realise that it’s just too dark to make out the labels on the bottles. As a result, most people will simply go for the brand that is most likely to be behind the bar, which is bad news for some more unique brands. I...
