When buying spirits from the supermarket while shopping, the first thing that most people take into consideration is whether it’s going to make their shopping bag heavier. In fact, many people will leave behind the bottle and promise themselves they’ll purchase alcohol at a different time. As it’s a common occurrence, and most of us have been i...
We all love the feeling of buying yourself something from a luxury brand, whether it’s alcohol, cosmetics, jewellery or clothes. As a consumer, the first thing we see when we purchase a luxury item is the appearance of the packaging.
From Apple’s sleek white iPhone box to Tiffany’s trademark blue box, we make correlations between the lux...
When it comes to marketing products in this day and age, it can be argued that consumers are no longer simply sold by the product. As a result of the way that marketing has changed over the years, brands all over the world are vying for attention from consumers in all areas of their lives. This means that you need to find something to make your brand...
Many brands search for a way to establish their product in a different way to competitors, whether it’s to create an element of luxury or to provide an aspect of differentiation from other brands. A cartouche sits on the shoulder of the bottle and is placed perfectly to gain the attention of consumers. This makes the packaging more noticeable than ...
As with most industries, there comes a time when the target audiences shifts. When this happens, industries must make way for this change – or face becoming irrelevant to the new consumer.
Each generation brings something different to the commercial industries, and ‘millennials’ are no different. Studies show that 21% of adults in the UK...
