Wax is an effective part of a product’s packaging – from the aesthetic element to the security of a wax seal. Wax has always been considered a premium aspect of packaging due to the connection between luxury products and wax embellishments; from Maker’s Mark to Screaming Eagle Wine – a wax seal embodies luxury. Don’t forget to check out our...
Embellishments are a big part of the packaging industry, from adding a luxury finish to products to enhancing a brand’s story and message. Whether it’s a wax seal or a ribbon, there’s an embellishment for everyone.
When used well, an embellishment enhances the look of the pack and differentiates a product from the competition on the shel...
When it comes to selling a product it is hard to understate how crucial packaging is. With so many purchasing decisions being made and so much competition, packaging can be a significant contributing factor, and more and more brands are taking into account just how essential good packaging is. When it comes to packaging the smallest detail can have a...
The very first thing about a product that any customer will notice is the packaging. Whether it’s the chosen colours or even the brand logo, the packaging of a product is what imparts the first impression of a brand to the customer before they even pick up the product. In fact, the packaging can actually be a deciding factor for many consumers when...
The Spirits Packaging Summit for 2018 is fast approaching. The event, held in Scotland on Wednesday 14th November, “explores some of the big challenges for packaging developers, designers and manufacturers working in the spirits sector” – and creates a way for people from all walks of the industry to connect, learn, develop and engage for the c...
